I really can't speak for the specs when it comes to the cables.
I got really irritated by the salespeople telling me that I absolutely HAD to buy the most expensive cables.
After some research online, I think I boiled it down to this: You generally get what you pay for, and when you buy the most expensive brand name you get the pride of knowing that you've got a little status symbol hanging out the back of your TV.
My experience says go with trusted names and reputable sellers, but keep your persepctive about what you're buying (AKA maybe you should skip the Sony Store).
I bought my HDMI cables from a national chain and they were Phillips brand. Cost 60 bucks for about 3 feet of cable and they seem to work flawlessly.
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