LOS ANGELES, May 25 /PRNewswire-FirstCall/ – Rentrak Theatrical, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of May 23 through May 25, 2008 according to the company’s Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday May 25, 2008 by Rentrak Theatrical include:
Rank Title: Weekend Gross (# Locations )
1 Indiana Jones Kingdom Crystal Skull : $101,000,000 (4260)
2 Chronicles of Narnia: Prince Caspian : $23,032,000 (3929)
3 Iron Man : $20,147,000 (3915)
4 What Happens In Vegas : $9,000,000 (3188)
5 Speed Racer : $3,985,000 (3112)
6 Made of Honor : $3,400,000 (2393)
7 Baby Mama : $3,323,320 (2158)
8 Forgetting Sarah Marshall : $1,665,510 (1078)
9 Harold And Kumar Escape From Guantanamo : $915,000 (750)
10 The Visitor : $781,000 (270)
11 The Forbidden Kingdom : $355,000 (487)
12 Young @ Heart : $340,000 (212)
Weekend of 05/23/2008 to 05/25/2008
About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company’s Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak’s corporate Web site at http://www.rentrak.com.
Contacts:
Rogers & Cowan for Rentrak Corporation
Sallie Olmsted (310) 854-8124
solmsted@rogersandcowan.com
Amanda Bartz (310) 854-8151
abartz@rogersandcowan.com
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